My Canon Story
Fredrick Ochieng is a seasoned documentary photographer based in Kenya, renowned for his passion for storytelling and the transformative power of visual arts. His journey began at the age of 9, when he crafted his first camera from clay—a spark that ignited a lifelong commitment to photography. Today, Fredrick is a Canon Certified Trainer, dedicated to sharing his expertise with aspiring photographers across Africa.
Fredrick’s impactful work gained international recognition when he contributed to the UN Habitat Millennium Development Goals book in 2006, a testament to his belief in photography as a tool for social change. In 2022, his dedication was celebrated when he was named Canon North and Central Africa's Trainer of the Year, solidifying his role as a leader in advancing the craft of photography across the continent.
With a keen interest in Events, Wildlife, and Lifestyle Photography, Fredrick is also the founder of SEMA Ochieng Pictures Limited, where he leads the "Stories from Our Cities" film master workshop. This initiative equips young filmmakers with the skills to document community narratives, tackling issues such as democratic freedoms, civic space, and sustainable development goals.
Fredrick continues to inspire a new generation of visual storytellers, using his lens to capture the beauty and complexity of life while fostering creativity and social impact.
Favorite Equipment
from Fredrick Ochieng
Canon EOS R5
Whatever you shoot, however you shoot it, the EOS R5 will let you be creative in ways you simply couldn’t before. Capture sensational 45 megapixel photos at up to 20 frames per second, or flick a switch for cinematic 12 bit 8K RAW video using the entire width of the camera’s sensor. Advanced AF is programmed using deep-learning artificial intelligence, while in-body image stabilisation works in concert with a lens’s own IS to provide up to 8 stops* of protection against camera shake.
Canon RF 24-70mm F2.8L IS USM
Fast and sharp - the ideal mirrorless standard zoom for professionals.
Give your full frame mirrorless photography an edge with a 24-70mm zoom built to exceed expectations. Superb optical engineering, a fast f/2.8 maximum aperture and 5-stop image stabilization helps you stay creative in all conditions.